Logo of two hands joined together Offline#
From its online debut to its offline presence in department stores, Ed-a-Mamma quickly established itself as a favored choice among discerning consumers. Ed-a-Mamma founded by Alia Bhatt in 2020 as an apparel brand for 2–12 year-olds, resonated deeply with both young parents and children through its emphasis on naturalįabrics and nature themes all designed to inspire a love of nature among children. The partnership will see the brand grow into new categories such as personal care and baby furniture, children’s story books and an animated series.
That just makes it so much more special." RRVL will own the majority stake of 51 per cent as it plans to expand and grow the kids and maternity-wear brand in all aspects, as per a statement. On a more personal note, for Isha and me, this is also about two moms coming together. What we have in common is our dream to continue the work of building a homegrown, vocal-for-local brand of children's products that are safe, parent-friendly and planet-friendly. Reliance Retail is India’s largest retailer.
Ed-a-Mamma is a bootstrapped venture with a big heart. Announcing the partnership, Alia on Wednesday took to Instagram and wrote, "Delighted to share that Ed-a-Mamma and Reliance Retail Ventures Ltd have entered into a joint venture.
Mumbai (Maharashtra), September 6 (ANI): Bollywood actor Alia Bhatt, who recently started her business venture, Ed-a-Mamma, has joined hands with Reliance Industries-owned Reliance Retail Ventures Limited (RRVL).
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